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Our work

From a WhatsApp photo to a signed contract, in one system

The Garage Guys. Home improvement services, Dubai.

A finished garage with a blue sports car and wall-mounted bicycles, with the CRM's Today screen, a garage proposal on a phone and a photograph of three of The Garage Guys team in front of their van

The Garage Guys: a finished garage, the CRM's Today screen and a proposal on a customer's phone. This is an illustration; the screenshots below are taken from the system itself.

Business
Residential garage renovation
System
CRM, AI design studio, proposals and contracts
Launched
July 2026
Status
First customer contract signed
The problem

Selling a renovation is slow. A customer needs to picture the finished space, compare options and trust the price before committing, and each of those steps normally needs a designer, an estimator and an administrator.

A new business cannot afford that team on day one. Without it, quotes are slow and vague, customers lose interest and the owner spends evenings on paperwork.

What we built

We built the whole sales process into one system. An enquiry from the website becomes a customer record. Staff upload a photo of the garage and the design studio produces a photorealistic concept of the finished room. Approved concepts flow into a costed proposal, and an accepted proposal becomes a contract the customer signs on their phone.

Because every step uses the same record, nothing is typed twice and nothing is lost between a conversation and a signature.

  • Enquiries and CRM

    Website enquiries create a customer and an opportunity automatically, with property details, site photos and a qualification score.

  • Sales pipeline

    A ten stage pipeline from first enquiry to deposit, with follow-up reminders and reports.

  • AI design studio

    Staff upload a site photo and record a brief. AI generates concepts that keep the real architecture and camera angle, which staff refine and approve.

  • Estimates and proposals

    Quick estimates from a price book, then branded proposals that combine the approved designs with costed options.

  • Contracts and e-signature

    An accepted proposal becomes a contract with scope, price and payment stages filled in. The customer signs on their phone and receives a signed PDF with an audit page.

  • Customer pages

    Each customer gets private links to review their estimate, proposal and contract, respond and sign.

What it changes

What each part does for the business.

AI design studio
Customers see what they are buying before they commit, without a designer producing each concept by hand.
Proposals from the CRM
Proposals reuse approved designs and the price book, so they are quicker to prepare and consistent every time.
Standard contracts
Every contract follows the same structure and payment plan, reducing risk and effort.
Electronic signature
Customers sign from their phone, removing printing, scanning and delay before work starts.
One connected record
The business can take on more enquiries without adding administrative staff at the same rate.

We describe what the system does rather than quote percentages we have not measured.

In pictures
The Garage Guys CRM Today screen with enquiry, proposal and acceptance figures and overdue actions
The CRM's Today screen, shown with demonstration data.
The Garage Guys website explaining six steps from a WhatsApp photo to a finished garage
The public website, where most enquiries begin with a photo sent on WhatsApp.
A villa garage during strip out, with scaffolding and stored boxes
Before: the garage that started the business, during strip out.
Design concept of the garage with dark cabinetry, a storage mezzanine and wall mounted bikes
Concept: a design render of the same garage, produced before the build.
Finished cabinetry beneath a timber mezzanine with track lighting
After: finished cabinetry beneath the new storage mezzanine.

Connected to

  • OpenAI image generation
  • Google Veo
  • Anthropic Claude
  • Brevo email
  • Instagram

Our relationship

The Garage Guys is a venture founded by Marcus Cent. Performous built its brand, website and software.

Could your business run on a system like this?

Apply for a free business efficiency audit and we will tell you where a custom system would make the biggest difference.